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MODULE 2
LESSON 2.1
Resume Audit
Your resume is a marketing document—treat it like one
Where Most Resumes Fail
Common Resume Failures:
- ❌ Boring headlines (no attention capture)
- ❌ No clear value proposition (missing the ?)
- ❌ Zero emotional connection (all logic, no story)
- ❌ No call to action (incomplete transaction)
The {!?$i} Resume Test
- ! - Does your headline interrupt the pattern of boring resumes?
- ? - Does it answer "Why should I hire this person?"
- $ - Is the value exchange clear (their salary for your skills)?
- i - Is there a clear next step (contact info, portfolio)?
Exercise
Your Assignment:
Audit your own resume (or a friend's) using the {!?$i} framework. Score each element 1-10. Identify specific improvements.