Course Modules - LA School of Sales & Advertising

Module 1: The Framework Lens

Install the {!?$i} pattern recognition system

LESSON 1.1

Introduction to {!?$i}

See the pattern that turns attention into money

LESSON 1.2

Human Motivation Venn

Status + Meaning + Survival = every purchase

LESSON 1.3

Emotion First, Logic Second

Why decisions happen emotionally

LESSON 1.4

Framework Application

Putting {!?$i} into practice

Module 2: Auditing Real-World Marketing

Apply {!?$i} to identify what's working and what's broken

LESSON 2.1

Resume Audit

Resumes as marketing documents

LESSON 2.2

Billboard Audit

3-second attention rule

LESSON 2.3

Social Media Ads

Scroll-stopping mechanisms

LESSON 2.4

Email Marketing

Subject lines & CTA flow

LESSON 2.5

Audit Synthesis

Bringing it all together

Module 3: The Feeling Wheel & Emotional Intelligence

Map customer emotional journeys

LESSON 3.1

Introduction to the Feeling Wheel

6 core emotions branching to specific states

LESSON 3.2

Emotional Trigger Identification

What triggers each emotional state

LESSON 3.3

Emotional Journey Mapping

Products as emotional bridges

Module 4: Socratic Sales Questions

Ask questions that create permission-based sales

LESSON 4.1

Permission-Based Marketing

"Can I...?" vs. "I want to sell you..."

LESSON 4.2

The 5 Phases of Socratic Sales

Awareness to Advocacy through questions

Level 1 Graduation Requirements

Pass Framework Quiz

Demonstrate understanding of {!?$i} and Human Motivation Venn

Submit Case Study

One successful project applying the frameworks

Ready to advance? Complete all lessons and submit your work.

View Full Level 1 Details

Level 1: Pattern Recognition