Video Coming Soon
MODULE 3
LESSON 3.2
Emotional Trigger Identification
What triggers each emotional state and how products become bridges
Common Triggers by Emotion
Frustration/Anger Triggers
Wasted time, broken promises, feeling disrespected, losing control
Fear/Anxiety Triggers
Uncertainty, missing out, judgment, failure, loss
Joy/Excitement Triggers
Recognition, achievement, connection, novelty, anticipation
Products as Emotional Bridges
Every product is really an emotional transformation tool. The features enable the transformation, but the sale happens at the emotional level.
Exercise
Your Assignment:
Identify 3 emotional triggers in your niche. For each, describe: What emotion does it create? What's the desired state? How does your solution bridge the gap?