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MODULE 1
LESSON 1.1
Introduction to {!?$i}
See the pattern that turns attention into money
What You'll Learn
The {!?$i} framework is the lens through which all marketing is seen. Once you understand this pattern, you'll never look at advertising the same way.
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Attention Capture
Pattern interruption, contrast, novelty
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The Question
Explicit or implicit question being asked
$
Price/Transaction
What's being exchanged
i
Information Completion
Transaction completion
Exercise
Your Assignment:
Find 10 ads and label each component using the {!?$i} framework. Document where each element appears and rate how effectively each ad uses the framework.
First Lesson
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