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MODULE 1
LESSON 1.2
The Human Motivation Venn Diagram
Status + Meaning + Survival = every purchase decision
The Three Motivations
👑
Looking Good
STATUS
How others perceive us. Social positioning and signaling.
❤️
Feeling Good
MEANING
Internal satisfaction. Purpose and emotional fulfillment.
🛡️
Staying Safe
SURVIVAL
Security and protection. Risk avoidance and resource preservation.
How These Overlap
Every purchase exists somewhere in the overlap of these three circles. A luxury car? Primarily status, with elements of meaning and safety. Insurance? Primarily survival, with status elements ("I'm responsible").
Exercise
Your Assignment:
Map 5 of your recent purchases to the Venn diagram. For each, identify the primary motivation and secondary motivations. What surprised you?